Design Insights

Blog & Inspiration

Current trends from the design world, practical tips and inspiring stories. We share our experiences and knowledge with you.

The Rise and Future of Minimalist Design in 2025

Minimalism is not just an aesthetic choice, but also a powerful communication strategy. In this article, we examine in detail how minimalist design has evolved in 2025, which brands have adopted this approach and why less is more. Discover the power of designs that convey clear messages, free from unnecessary complexity.

As users' attention spans shorten in the digital age, minimalist designs facilitate focus and enable brand messages to be communicated more effectively. We offer an in-depth analysis on the strategic importance of whitespace usage, typography choices and color palettes.

January 12, 2025 • Brand Strategy • 6 min read

Color Psychology: How to Choose the Right Colors for Your Brand?

Colors are not just aesthetic, they create emotional connections and influence purchasing decisions. The excitement of red, the reliability of blue, the energy of yellow - we analyze the psychological effect of each color. A comprehensive guide full of color palette creation strategies and successful brand examples based on your target audience.

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January 10, 2025 • UI/UX

The Big Impact of Micro-Animations in User Experience

Small details create big differences. How do micro-animations enliven user interfaces and improve user experience? Critical points to pay attention to and application examples from button hover effects to loading animations.

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January 8, 2025 • Business Strategy

Budget-Friendly Brand Identity Creation Guide for Startups

It's possible to create a strong brand identity with a limited budget. Ways to achieve professional results with prioritization, smart resource management and effective use of DIY tools. Practical suggestions for early-stage entrepreneurs and the first steps that need to be taken.

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January 5, 2025 • Technology

Will Artificial Intelligence Replace Designers? Facts and Future

AI tools are changing design processes but cannot replace human creativity. Thoughts on the opportunities and limitations offered by AI-powered design tools and how designers need to evolve in this new era.

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