Project Case Study • 2024 • Brand Identity Design

Luxury Fashion Brand Rebranding

We carried out a comprehensive rebranding project for an established fashion brand to adapt to the modern world. We created a contemporary and sophisticated identity while preserving the brand's essence.

Client

Elegance Fashion

Industry

Fashion & Textile

Date

March - June 2024

Duration

4 Months

brand identity design studio

The Challenge

The main challenges the brand faced and the problems we needed to solve

Despite being a significant player in the Turkish fashion sector for over thirty years, Elegance Fashion had been struggling to connect with younger generation consumers in recent years. The brand identity had become outdated and was unable to compete in today's digital world.

We needed to preserve the brand's rich heritage and traditional values while giving it a modern, young, and dynamic appearance. The logo, color palette, and visual identity elements needed to provide a consistent experience in both physical stores and digital platforms.

Additionally, the brand's social media presence was weak and the e-commerce platform was problematic in terms of user experience. A comprehensive renewal was needed, but there was a risk of losing the existing customer base during this process.

Logo Redesign

We developed a minimalist and timeless logo design. We used modern typography while preserving the original brand's DNA.

Color Strategy

We created a sophisticated and contemporary color palette. We strengthened the luxury image with neutral tones.

Digital Transformation

We created a consistent visual language for website and social media. We renewed the e-commerce platform.

Our Solution

By developing a comprehensive brand strategy, we brought about the rebirth of Elegance Fashion. In the research phase, we thoroughly examined the target audience's expectations, competitors' positioning, and trends in the fashion industry.

In the new logo design, we achieved a modern and sophisticated look while respecting the brand's thirty-year heritage. By adopting a minimalist approach, we ensured the logo looks perfect at every scale and in every medium. We strengthened the luxury perception by using neutral and natural tones in the color palette.

We created a brand guide and ensured consistent use of all visual identity elements. We provided an integrated experience at every touchpoint from physical stores to digital platforms. We prepared content templates and style guides for social media.

Project Scope

All work and deliverables we completed in this project

Brand Strategy and Research

Market analysis, competitive review, target audience profiling, and brand positioning work

Logo Design and Identity Systems

Primary logo, alternative versions, icon sets, and the brand's visual signature

Corporate Identity Materials

Business card, letterhead, envelope, folder, and other printed materials design

Digital Assets

Website design, social media templates, email signatures, and digital ads

Packaging and Product Labels

Product packaging, label designs, shopping bags, and packaging systems

Brand Guidelines

Detailed usage guide, design principles, and brand standards documentation

Results and Impact

Tangible gains the rebranding project brought to the business

150%

Brand Awareness Increase

Social media followers and brand searches increased significantly in the first six months

85%

E-commerce Conversion Increase

New website design and user experience improvements increased sales

40%

Young Customer Segment

The new identity received great interest from the 18-35 age customer base

"The Proequipmentsupplies team achieved a great transformation by understanding the brand's essence. Our new identity is both modern and respectful of our deep-rooted past. Customer feedback has been extremely positive and our sales are at record levels. This collaboration changed the future of the brand."

Ayşe Demir

Marketing Director, Elegance Fashion